Trisca Scott-Branagan, Head of Marketing, Institutional, ANZ
Trisca Scott-Branagan was awarded the Marketing Executive of the Year in 2017 by CEO Magazine, and was ranked in the top 10 most innovative CMOs in Australia in 2016 and 2017 by CMO Australia. Her current role is Head of Marketing, Institutional at ANZ Bank; and she is also an Advisory Board member of ADMA (Association for Data-Driven Marketing and Advertising) and IAPA (Institute of Analytics Professionals of Australia).
Over the past 20+ years, Trisca has worked across financial and professional services, health and education, in both B2C and B2B marketing and business development roles. Working in large, complex organisations that operate across highly competitive markets is her specialty. While currently based in Melbourne, Trisca has lived and worked in Sydney and New York, and held many global and Asia Pacific roles.
Trisca is passionate about customer centricity, data and digital enablement, and embedding new ways of working to ensure marketing teams are more effective and individuals thrive. She has directly managed marketing and sales teams of up to 90 staff, and developed and implemented strategies within organisations that operate across 160 countries with over 200,000 employees.
Outside of work, you’ll find Trisca attempting to stay fit, or spending time with her husband, 9-year old son and 8-year old girl/boy twins.